Learn how modern technology companies find customers, understand their needs, demonstrate solutions, manage sales opportunities and close business.
Learn how modern technology companies find customers, understand their needs, demonstrate solutions, manage sales opportunities and close business.
The program focuses on the skills and processes commonly used in customer-facing technology and SaaS sales environments.
Learn how modern sales teams identify and approach potential customers.
Students explore target customer profiles, prospect research, outreach strategies, email communication and methods for starting productive sales conversations.
Learn how sales teams organize prospects, opportunities and customer interactions using CRM systems.
Students develop an understanding of sales stages, activity tracking, follow-up processes, pipeline management and maintaining accurate customer records.
Learn how to uncover what a prospective customer actually needs.
Students practice asking effective questions, identifying business challenges, understanding priorities and determining whether a product or service is a suitable fit.
Learn how to communicate the value of a technology product clearly.
Students explore product demonstrations, value propositions, customer use cases and techniques for connecting product capabilities to real business problems.
Develop confidence handling questions, concerns and resistance during the sales process.
Students practice responding to common objections, discussing pricing and value, navigating stakeholder concerns and approaching negotiations professionally.
Understand how opportunities progress from interest to decision.
Students learn closing fundamentals, next-step planning, follow-up strategies and how strong customer relationships may create opportunities for retention and future growth.
Skills developed in the Tech Sales program can be relevant to careers involving business development, technology sales, account management and technical sales.
Sales Engineer
$124,900
Technical & Scientific Sales Representative
$104,920
Wholesale & Manufacturing Sales Representative
$72,080
Advertising Sales Agent
$64,820
Sales Manager
$148,270
* Career and salary information is provided for informational purposes only. Wage figures represent national occupational medians and are not specific to Copper Canyon Institute graduates. Completing this program does not guarantee employment, eligibility for a specific role or any particular level of compensation. Actual requirements and earnings vary by employer, location, education, experience and performance.
Build the skills to sell technology with confidence.
The Tech Sales program is designed for students interested in combining communication, business and technology.
It may be relevant for people interested in careers such as:
By the end of the program, students should have a practical understanding of how to:
Research prospects, identify suitable customer profiles and approach new opportunities professionally.
Use CRM concepts and structured follow-up processes to keep opportunities organized.
Ask meaningful questions and understand a prospect's challenges, priorities and goals.
Explain products clearly and connect features to customer needs and business value.
Respond constructively to concerns about pricing, timing, competition and product fit.
Understand next steps, purchasing decisions and fundamental closing techniques.
Next program enrollment
Develop practical skills for prospecting, customer conversations, product demonstrations, pipeline management and closing through a focused 12-week Tech Sales program.
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